Press Kit

About Full Swing

Full Swing Simulators revolutionized the golf simulator in 1986 and now is the largest US-based producer of multi-sport simulators. Patented dual-tracking technology, combining high-speed cameras and infrared light wave technology provide unmatched swing data and real-time ball feedback, has made Full Swing the official simulator partner of Golf Channel & Topgolf SwingSuites. Users can dynamically experience more than 13 sports including golf, which features 84 Championship Golf Courses. Team Full Swing boasts PGA TOUR Players Tiger Woods, Justin Rose, Jordan Spieth, Jason Day, the LPGA’s Brooke Henderson & the NBA’s Steph Curry.

Company Background

Full Swing was founded in 1986 by Floyd Arnold. Selling other golf simulator brands at the time, Floyd saw the need for a more accurate and durable simulator than what was available. Using his life savings and years of work, Floyd created what is now our Patented Dual Tracking Technology. The first Full Swing simulator was sold in June 1991. That year, Full Swing sold six simulators. To this day, our first tracking systems, built in 1991, are still in use at the Bunker Indoor Golf Center in Minnetonka, Minnesota.

In 2015, thirty years later, Ryan Dotters became CEO of the company while simultaneously signing a partnership with the largest name in golf, Tiger Woods. Ryan led the acquisition of Virtual Green in March of 2015 and the partnership agreement with Alisports, a subsidiary company of the Alibaba Group, the largest online and mobile commerce company in the world, in July of 2016. From 2015 to 2017, Full Swing has seen its largest growth and success. Now with three different simulator models, Full Swing is being used in the homes of Tour Pros including Tiger Woods, Jordan Spieth, Jason Day, Padraig Harrington, and more.

Management Team

Ryan Dotters – Chief Executive Officer

Ryan Dotters has spent the majority of his career in the golf industry and joined Full Swing Golf in September 2013 as a Business Development Consultant to oversee new corporate partnerships and establish a new ownership group. In January 2015, Ryan took over as CEO while simultaneously signing a partnership deal with Tiger Woods. Ryan led the acquisition of Virtual Green in March of 2015 and has successfully led significant growth of Full Swing Golf. Previous to Full Swing, Ryan held key positions at Graphite Design(SVP Sales and Marketing), Taylor Made / Adidas Golf (Sales), Adams Golf (Regional Sales Manager – North East), and Callaway Golf (Corporate Sales). Ryan has been able to balance his passion for golf with his love for business.

Jason Fierro – SVP of Sales & Marketing

Jason Fierro brings over 18 years of Sales and Marketing experience to Full Swing Golf. For the majority of his career, he has been focused on sporting companies and has gained significant knowledge of the business. Jason has led multiple sales organizations and implemented processes and structure to produce financial results over his tenured career. Jason has extensive digital media and product sales experience which is critical to develop and execute innovative marketing initiatives to help accelerate growth. Jason also brings very strong brand, agency, and athlete relationships across multiple sports verticals.